Charter
To provide advice to the University Club staff on how communications can be used to improve engagement with the membership. The committee will also provide advice on external marketing materials, within the marketing and advertising limitations of a 501 c7 private club, including print, web-based, and social media content.
Key Objectives for 2025-2026 Governance Year:
- Working with the Communications Director, help guide the Club’s overall messaging strategy while utilizing data to review the effectiveness of current Club communications products and mediums, including the UClub news, Athletic news, public website, marketing materials and social media.
- Support the Communications Director to scrub social media to remove outdated information about the Club, especially previous leadership, and set up clear processes for administering UClub posts, maintenance.
- Continue to educate other committees and club leaders on best practices related to event promotion and messaging to ensure the broader membership is receiving relevant information through a variety of channels and platforms.
- Work with management to support key strategic priorities over the next year, including but not limited to recruitment and retention, member engagement, promoting outside events, etc.
Communications Committee
Jessamyn Sarmiento, Chair
Cassidy Herrold, Vice Chair
Billy Rielly, Board Advisor
Fabian Milburn
Kevin Brown
Susan Valaskovic
Sarah Castillo, Staff Liaison
Noni Marshall, Staff Liaison